Build a Business You Could Sell, so You Never Have to
You’ve got everything riding on your business and have no idea what ALL your options are. Let’s fix that.
Options
Owner Independence
Peace of Mind
Half of all business exits aren’t chosen. They are forced.
Lack of Options
Chart what your options actually are, so you get to choose your next move instead of having it chosen for you.
You Don’t Have to Figure Out Your Options Alone
Gregg Prockton, CPA, CMA, CEPA®
Running a business is hard. Building one that gives you options is even harder. Many owners work relentlessly, generate profit, and stay busy yet aren’t clear on where their business is going, what it’s truly worth, or what they can do with it when they choose – or when they’re forced to.
Real options aren’t created by winging it. They’re built through clarity, intention, and focusing on the decisions that matter most, not just the ones screaming the loudest.
I help business owners expand their options, reduce dependence on themselves, and strengthen operations. Long before a decision is electively made or forced upon them.
I have been there and done that. I’ve helped others do it and I want to see you succeed because I care more about your success than my own.
The Option Strategy ™
Your Assessment, Your Action Plan, Your Options
The point where you have options is the point where your business is worth the most. Across every kind of Main Street business, there are about ten needle movers that decide whether you end up with options or just obligations: owner dependence, predictable revenue, customer concentration, documented systems, financial visibility, and knowing your real number among them. The Option Strategy Value Assessment measures exactly where you stand on each, and turns that into the one thing most owners have never had: a clear, personalized plan for building the options you don’t have yet.
- Start with the assessment. A focused look at your business across the ten needle movers that determine what your options actually are.
- Get your action plan. The heart of the engagement: a personalized 90,180, and 360 day roadmap showing exactly how to close the gaps and build maximum options into your business.
- Review it with me, one on one. A 90-minute working session walking through your plan, your number, and the moves that matter most, in the order that matters most.
- Implement with a guide, if you choose. From there, we can work the plan together month to month, at whatever pace fits an owner who has never once had a free afternoon.
Get Started in 3 Simple Steps
- Take the assessment - answer a focused set of questions that measures your business across the ten needle movers that decide what your options really are.
- Get your action plan - I turn your results into a personalized 90,180, and 360 day roadmap for building maximum options, and we walk through it together in a 90-minute working session.
- Build your options - close the gaps on your own or bring me in to guide the implementation month to month, whichever fits where you are.
Gregg Prockton, CPA, CMA, CEPA®
Gregg Prockton is a CPA, CMA, and Certified Exit Planning Advisor (CEPA®) who helps business owners build companies worth more, with or without them, so they end up with options instead of obligations. His work focuses on the handful of needle movers that decide a business’s real value: reducing owner dependence, building predictable revenue, closing operational gaps, and knowing what the business is truly worth.
With over 30 years of experience as a business advisor, operator, and owner, Gregg brings a perspective shaped not just by theory, but by having started, operated, and sold multiple small businesses himself. He understands firsthand that profit and activity alone do not create lasting value: clarity, intention, and disciplined execution do.
Gregg works with Main Street owners who are doing well but want to be more intentional about building a business that runs without them and gives them real choices. His approach blends financial insight, strategic clarity, and practical execution, helping owners move from reacting to whatever’s loudest to building the options that let them sell, hold, step back, or pass it on, long before life forces the question.
Clients trust Gregg not only for the clarity and results he delivers, but because he leads with a simple principle: he cares more about their success than his own.
Results
"I’ve had the privilege of working with Gregg over the last 10-years on multiple levels. On the business consulting side, I’ve never met someone as well rounded and diligent in the process to be able to so quickly define a problem and diagnose a solution. Our relationship quickly grew to coaching, personal and professional. Gregg’s sincerity and unique ability to focus on others builds a lifelong bond and is something that’s invaluable."
Dana Cornell, CFP, CIMA
Founder, Cornell Capital Holdings
"I have worked with Gregg on several projects over the years. His attention to detail and knowledge are outstanding. He has identified issues within my business that have not only saved me money but have also generated additional revenue! Whether day to day operations or long-term planning, I trust him with any questions I have for me business!"
Robert Johnson
Owner, Johnson's Landing
Former Owner, Peg's Place Restaurant
"Gregg’s depth of knowledge and personal insight in the process of selling a closely held business is phenomenal. Gregg’s incredibly positive attitude kept me moving forward, during all of the ups and downs of selling a business, leading to a final sale that was beneficial to all parties involved."
Ralph Fox
Former Owner, Acme Business Solutions Inc.
"Gregg’s knowledge is seemingly endless. He is my go-to for all things business and/or financial. His ability to find efficiencies and communicate policy is matched only by his enthusiasm for do so."
Adam Jester
Founder, Bamboo Strategy Group
"Gregg has worked with me and my businesses for more than 20-years. He has worked tirelessly to guide me and I could not be more satisfied. I would highly recommend Gregg if you’re looking for high-level support from someone who will always be there for you."
Maxine Jimerson
Owner, MJ Enterprises
Owner, MJ Development
Owner MJ Leasing
"Gregg is the type of person you can trust will give you an honest, thoughtful answer to any type of question you ask of him. His expertise in the business world is immediately apparent when working with him and he quickly became a go-to for many topics as I've been growing in my career and chasing my entrepreneurial dream. Gregg's mentorship is invaluable and I look forward to any chance I have to interact with him."
Patrick Johnson
Fractional CTO and Technology Consultant
"I’ve met dozens of entrepreneurs in the last few years and Gregg is without a doubt the most knowledgeable, straightforward, innovative thinking of them all. Gregg genuinely wants to help entrepreneurs. He is a walking small business development center."
Sarah Hegedus
Founder, Date'd Nutrition LLC