Build a Business that's Valuable - With or Without You
A profitable business isn’t always a valuable one. Where do you stand? Book a free discovery call and get clarity.
Enterprise Value
Owner Independence
Peace of Mind
Why profitable businesses struggle to build real value...
You Don’t Have to Build Value Alone
Gregg Prockton, CPA, CMA, CEPA®
Running a business is hard. Building a valuable business is harder. Many owners work relentlessly, generate profit, and stay busy yet aren’t clear on where their business is going, how transferable it is, or what it’s truly worth.
Real enterprise value isn’t built by winging it. It’s built through clarity, intention, and focusing on the decisions that matter most, not just the ones screaming the loudest.
I help business owners reduce dependence on themselves, strengthen operations, and intentionally build businesses that are worth more, with or without them. Long before an exit is on the table.
I have been there and done that. I've helped others do it and I want to see you succeed because I care more about your success than my own.
The Value Builder Path
Our Flagship Strategic Program
The Value Builder Path is a 6-month, CEPA-aligned program designed to help business owners intentionally build enterprise value. The focus is on clarity, owner independence, and strengthening the drivers that make a business worth more, whether an exit or transition is planned or not.
- ✓ Comprehensive Business & Financial Diagnostic to establish a value range, assess transferability, and identify key value drivers and gaps.
- ✓ Owner Dependence & Operational Assessment to reduce risk and strengthen systems.
- ✓ Value Driver Action Plan prioritizing initiatives that increase durability, cash flow, and scalability.
- ✓ Strategic Direction & KPI Framework aligning daily decisions with long-term value.
- ✓ Execution & Accountability Support ensuring progress is intentional and measurable.
Get Started in 3 Simple Steps
- Book your free discovery call - click the button below to schedule your free discovery call.
- Formulate a plan - I will work with you to build a plan to elevate your business.
- Implement the plan - I'll help you execute to unlock the success your business deserves
Gregg Prockton, CPA, CMA. CEPA®
Gregg Prockton is a CPA, CMA, and Certified Exit Planning Advisor (CEPA®) who helps business owners build companies that are worth more, with or without them. His work focuses on strengthening enterprise value by reducing owner dependence, closing operational gaps, and bringing clarity to where a business is truly going.
With over 30 years of experience as a business advisor, operator, and owner, Gregg brings a perspective shaped not just by theory, but by having started, operated, and successfully exited multiple small businesses himself. He understands firsthand that profit and activity alone do not create lasting value—clarity, intention, and disciplined execution do.
Gregg works with established business owners who are doing well but want to be more intentional about building durable, transferable businesses. His approach blends financial insight, strategic clarity, and practical execution, helping owners move from reactive decision-making to purpose-driven value creation, long before an exit is on the table.
Clients trust Gregg not only for the clarity and results he delivers, but because he leads with a simple principle: he cares more about their success than his own.
Results
"I’ve had the privilege of working with Gregg over the last 10-years on multiple levels. On the business consulting side, I’ve never met someone as well rounded and diligent in the process to be able to so quickly define a problem and diagnose a solution. Our relationship quickly grew to coaching, personal and professional. Gregg’s sincerity and unique ability to focus on others builds a lifelong bond and is something that’s invaluable."
Dana Cornell, CFP, CIMA
Founder, Cornell Capital Holdings
"I have worked with Gregg on several projects over the years. His attention to detail and knowledge are outstanding. He has identified issues within my business that have not only saved me money but have also generated additional revenue! Whether day to day operations or long-term planning, I trust him with any questions I have for me business!"
Robert Johnson
Owner, Johnson's Landing
Former Owner, Peg's Place Restaurant
"Gregg’s depth of knowledge and personal insight in the process of selling a closely held business is phenomenal. Gregg’s incredibly positive attitude kept me moving forward, during all of the ups and downs of selling a business, leading to a final sale that was beneficial to all parties involved."
Ralph Fox
Former Owner, Acme Business Solutions Inc.
"Gregg’s knowledge is seemingly endless. He is my go-to for all things business and/or financial. His ability to find efficiencies and communicate policy is matched only by his enthusiasm for do so."
Adam Jester
Founder, Bamboo Strategy Group
"Gregg has worked with me and my businesses for more than 20-years. He has worked tirelessly to guide me and I could not be more satisfied. I would highly recommend Gregg if you’re looking for high-level support from someone who will always be there for you."
Maxine Jimerson
Owner, MJ Enterprises
Owner, MJ Development
Owner MJ Leasing
"Gregg is the type of person you can trust will give you an honest, thoughtful answer to any type of question you ask of him. His expertise in the business world is immediately apparent when working with him and he quickly became a go-to for many topics as I've been growing in my career and chasing my entrepreneurial dream. Gregg's mentorship is invaluable and I look forward to any chance I have to interact with him."
Patrick Johnson
Fractional CTO and Technology Consultant
"I’ve met dozens of entrepreneurs in the last few years and Gregg is without a doubt the most knowledgeable, straightforward, innovative thinking of them all. Gregg genuinely wants to help entrepreneurs. He is a walking small business development center."
Sarah Hegedus
Founder, Date'd Nutrition LLC